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Search engine optimization

SEO GraphRubyLime's SEO services help build traffic to your web site via search engines by optimizing your web pages as well as optimizing the way your site is positioned on the web. Optimizing your site for search engines increases your chances of receiving more traffic to your site, which leads to more people finding your products or services online.

Search Engine Optimization (SEO) is the process of structuring, designing, coding, implementing and positioning your web site so that your web pages’ rank higher for keywords/phrases in the search engine result pages (SERPs) on major search engines like Google, Yahoo! and MSN.

RubyLime only practices ethical means of search engine optimization and takes this very seriously.

RubyLime's goal is to not only bring people to your site but also to build well designed web sites which direct the users' eyes to what you want them to see and click on, while making your site very user friendly.

Search engines rank websites in different ways. A website can primarily be listed by a search engine as a sponsored link or a pay-per-click advertisement or as a result of organic search. RubyLime SEO is focused on increasing rankings of web pages so that they are displayed higher in the organic search results. However, if you are interested in pay-per-click advertising, RubyLime offers services which can help you with that as well.

Search Engines, like Google, Yahoo! and MSN rank pages by following a set of their own rules, known as an algorithm. Exactly how a particular search engine's algorithm works is a closely-guarded trade secret and the algorithms are continuously changing. However, all major search engines follow some complex general rules. RubyLime SEO services uses many of these general rules to optimize web pages for search engines.

The techniques used are a combination of art and science, but not a true science. SEO is not something that should be applied to web pages once and neglected; web page ranking could drop, if not properly maintained. RubyLime also provides monthly SEO maintenance services, for this reason.

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Why is SEO needed?
» Your competition continuously tries to beat your web pages’ ranking, therefore pushing your site towards the bottom of the stack.
» Millions of web pages are added daily
» Search Engine Algorithms Change frequently and they are getting smarter at determining relevance
» Show up on the first 2 pages of the Search Engine Result Pages or risk not receiving any traffic to your site.
» Search engines consistently ranked as some of the most popular sites on the web, according to Alexa’s Global Top 500 (2006). Therefore, it’s very important to optimize for something that receives one of the most traffic on the internet. Search Engine Optimization (SEO) Services

» Keyword and Phrase Optimization
» Competitive Market Analysis
» Keyword Effectiveness Research
» On-Page SEO Optimization and Analysis
» Researching of Keywords to figure out niche
» HTML code and graphics analysis
» Meta Tag Optimization
» Content Suggestions
» Content Writing
» SEO maintenance
» Sitemap
» Blogging
» Press Release
» Link Directories
» One-way link building
» Off-Page SEO Optimization and Analysis
» Directory Submissions
» Domain Analysis
» Analyze your current web logs statistics
» Link Building Strategy
» Link Popularity Analysis
» Keyword Density
» Article Submissions
» PPC (Pay-Per-Click advertising)


SEO - Great way to Maximize ROI

RubyLime's Search Engine Optimization (SEO) services maximize ROI. RubyLime understands that building traffic to a site via search engines' organic search results is a great way to increase traffic while keeping their client's marketing costs low.


RubyLime core team is Business-Minded

The RubyLime core team comes from a creative, business-minded technical background.
RubyLime knows that in order to truly rank high in the search engine result pages (SERPs) of search engines like Google, Yahoo! and MSN, one must be business minded, creative and be able to market a business online. Because RubyLime understands what it takes to run a business, they are able to provide more valuable input and feedback as well as better communicate your requirements with the rest of its team so that what's designed and implemented closely matches what you want.

The RubyLime founders have worked with and for companies and professionals in the internet search engine space - Yahoo!, Overture and AltaVista, Real Estate, Finance - Mortgage Brokers, Network Marketing, Financial Advisors, Inventors, and Retail owners for many years. The RubyLime core team has worked at companies like Yahoo!, Overture, AltaVista, Electronic Arts (EA), Coldwell Banker, Prudential, Kana Software, Yodlee, all mostly in the software and internet space. They have worked deeply with those in the real estate industry and can connect with people in this industry.


Our SEO Process

1) You choose how many keywords and web pages you want to RubyLime to optimize your site for.
2) Decide on which package you want or we can also offer a customized search engine optimization plan.
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3) Together we’ll research keywords to optimize for and we’ll provide you our recommendations. We analyze the top ranked sites, which are your competition, for those keywords and key phrases.
4) RubyLime will optimize the pages of your site using many techniques.
5) It may take a month or two for changes to be reflected on search engines like Google, Yahoo! and MSN.
6) The time of completion depends on which package or service you choose.
7) In order to ensure we keep an eye on your competition for you and keep up with the dynamic web environment, we highly recommend our SEO Maintenance Packages once after we have optimized your site.


Why SEO Maintenance Packages are Needed?

The ranking of pages on the internet is always changing because there are millions of pages added every day. According to research company, Alexa Internet, of San Francisco, in 1998, there were 1.5 million pages added to the World Wide Web every day. That rate is much higher today.

In addition to millions of pages being added everyday, the ranking algorithm of each search engine company like Google, Yahoo! and MSN are constantly changing as well. There are 100s of variables that are taken into consideration to determine the rank of pages. Their algorithm is highly protected and not public information, for obvious reasons.

There are also many people competing for keywords on the internet.

Therefore, we highly recommend our Search Engine Optimization maintenance services so that your web pages can continue to be optimized and we can keep an eye on the competition for you, for those keywords.

We’d be happy build more traffic to your site, whether it would be your first time or if you have tried other SEO companies which didn’t produce the results you were looking for.


SEO Maintenance Package Reporting

Some of the SEO Maintenance Packages come with reporting capabilities which allow you to see how much of your traffic is from search engines, what keywords or phrases were searched to get to your site and what the trend has been.