RubyLime SEO provides Search Engine Optimization ("SEO") and Online Marketing solutions for small and medium sized companies in the US, Canada, UK and Australia. RubyLime SEO's goal is to help increase ranking of web pages so that they are displayed higher in the organic (not part of Pay-Per-Click) search results, to draw traffic to web sites while keeping costs lower.

RubyLime is focused on providing search engine optimization services by pinpointing optimization techniques per page first and then per site second. That's one of RubyLime's strengths, to knit the web pages of your site so seamlessly onto the rest of your site and to the rest of the web so that it just makes sense. RubyLime uses a wide variety of techniques to optimize each page for a different niche, after conducting extensive keyword analysis to help figure out what keywords or phrases each page should be optimized for.

RubyLime also conducts competitive market analysis on top ranking competitors" web sites. With this research, RubyLime can uncover clues as to what your competition is doing and can incorporate these things into your customized Search Engine Optimization written up for you.

"What gets measured, gets done!", is RubyLime's motto. RubyLime only attempts to optimize web sites only if it can measure the results of optimization over time. The first thing that happens is that RubyLime will integrate technologies to your site to be able to measure how people find your site, from which keywords through search engines, behavior patterns and traffic. Without incorporating these essential tools, RubyLime believes any optimization is useless. Therefore, RubyLime does all it can do to incorporate and integrate technology onto your site which will us to understand where we are headed and what we need to do to get your site traffic to where it needs to go.

Search engines rank websites in different ways. A website can primarily be listed by a search engine as a sponsored link or a pay-per-click advertisement or as a result of organic search. RubyLime SEO is focused on increasing rank of web pages so that they are displayed higher in the organic search results.

Search Engines, like Google, Yahoo! and MSN rank pages by following a set of their own rules, known as an algorithm. Exactly how a particular search engine's algorithm works is a closely-guarded trade secret and the algorithms are continuously changing. However, all major search engines follow some complex general rules. RubyLime SEO uses these general rules to optimize web pages for search engines.

The techniques used are a combination of art and science, but not a true science. SEO is not something that should be applied to web pages once and neglected, web page ranking could drop, if not properly maintained. RubyLime SEO also provides monthly SEO services, for this reason.